Key Takeaways:Founded by Misbah and Farah Uraizee, both former Meta leaders, Nectar emerged from stealth in 2025.Nectar unifies social intelligence, community management, creator workflows, and conversational commerce in one system.Nectar Social closed a $30 million Series A led by Menlo Ventures and its Anthology Fund, created in partnership with Anthropic.With $30 million in fresh capital, Nectar is creating the AI infrastructure for modern marketing.WHO: Founded in 2023 by sisters Misbah Uraizee and Farah Uraizee, former Meta product and engineering leaders, Nectar is the first agentic social commerce platform transforming organic channels into a measurable, high-converting revenue engine. It brings personalization and performance to social by uniting what were once fragmented tools: community engagement, content reporting and insights, social listening, influencer tracking, and revenue attribution. It listens to customer feedback in real time, surfaces nuanced insights brands didn't know to ask for, and engages authentically in the moments that matter most.WHY: The Series A will accelerate engineering and applied AI hiring across the Bay Area and New York, deepen platform partnerships, and expand Nectar Agent into new categories of brand work. IN THEIR OWN WORDS: "AI is creating infinite content. Brands now need infinite presence. The conversations that actually shape what people buy have moved into DMs, comments, and group chats…places no human team can realistically staff,” said Misbah Uraizee, CEO and co-founder of Nectar Social. “The brands that win this next decade will be the ones who show up in every one of them, in their own voice.